Client
John Good Group
Industry
Investment

Taking a 190-year-old, 6th generation, family-owned group of companies and creating a new proposition worthy for the next 190 years!

sTORY

Methods revitalised the John Good Group, a 190-year-old company, by crafting a modern proposition that propelled the organisation into the 21st century and beyond. By developing a three-pillar strategy focused on People, Planet, and Performance, Methods transformed John Good Group into an exemplary family-owned business.

This innovative approach not only modernised the company's image but also aligned its operations with contemporary values, emphasising environmental sustainability and social responsibility alongside business growth. As a result, John Good Group has gained recognition both locally and nationally, attracting ambitious talent and positioning itself as a forward-thinking leader in its industry

ServiceS PROVIDED
Proposition development
Rebrand
Website design and build
Internal comms plan and implementation
Video strategy
Results
Established family business podcast
Awareness level of the group increased 10-fold locally (and nationally)
Awards: Yorkshire Family Business of the Year
FBU: Sustainable Family-Business Award
Improved stakeholder engagement