Proposition Development Lab
It is the impact on your industry. Not about your product or service.
Sharpen your value proposition - align your message, market, and momentum, or create a brand-new proposition; we’ve got you. Great marketing starts with a proposition that buyers immediately recognise as relevant and credible. This one-day workshop gets you there - fast, collaboratively, and with evidence.
What the day looks like
Our approach
Before the workshop
We review your current materials and strategy, scan competitors, refine or refresh personas, analyse market trends, and conduct brief stakeholder interviews. It means the room starts informed, not from scratch.
In the room
We run focused exercises to articulate your unique value; stress-test it with SWOT; map it on a Value Proposition Canvas; and build the first cut of a messaging framework aligned to your commercial goals. It’s practical, not theoretical.
After the day
You receive a Findings Document: a refined proposition statement, priority messages, recommended next steps and an action plan your team can start executing. It becomes the touchstone for campaigns, website copy and sales enablement.
Why this works for B2B
Consensus kills speed. This format gives cross-functional alignment in a single day, with just enough rigour to withstand board scrutiny and just enough simplicity to ship
How it works
Pre-analysis - review of current materials and strategy, competitor scan, customer personas, market trends, and stakeholder interviews (up to three).
Workshop Day (up to 7 hours) - collaborative USP exercises, SWOT, Value Proposition Canvas, messaging framework, and initial strategy alignment.
Findings Document - refined proposition statement, key messages, recommended next steps and an action plan for implementation.
Outcomes
A clear proposition, practical messaging and a plan your team can run with straight away. More importantly, creating an emotion for your brand within your target industries.
