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A passionate and personable b2b go-to-market team that thrives on creating a positive impact on your brand and bottom line.
Why Methods Began
Two people who love helping businesses grow, but not through “marketing for marketing’s sake”. Methods exists because go-to-market and commercial strategy should be a board-level capability, directly tied to margin, cost to serve, and profitable growth. Done properly, it’s not a cost centre, it’s a lever that improves the bottom line.
40 Years
For 40 years, Methods’ founders have pushed a simple belief: growth doesn’t come from decks and buzzwords, it comes from a clear commercial proposition and a go-to-market plan that’s built to perform. We’re here to challenge the idea that “marketing” is surface-level, and instead help you build the engine underneath, positioning, pricing, routes to market, and execution that drives profitable, repeatable growth.
Rich Quelch
Go-To-Market Director
I’m a commercial go-to-market leader with sales flowing through my veins. For the past 18 years I’ve focused on one thing: driving revenue and profitable growth. I’m pragmatic, straight to the point, and obsessed with making sure go-to-market isn’t a “marketing plan”, it’s a commercial plan that delivers measurable ROI.
I look at a business end-to-end, front of house to back of house. That means proposition, pricing, margins, cost to serve, routes to market, conversion, retention, and the operational reality needed to deliver on the promise. I sit on boards to make sure growth decisions are grounded, performance is tracked properly, and marketing is a serious contributor to the bottom line, not a support function on the side.
I’m known for building and executing go-to-market strategies that cut through, attract the right decision-makers, and create momentum across every channel. I bring a blend of strategic, creative, operational, and technical capability, but I’m always anchored to outcomes: tighter alignment between sales and marketing, smarter budget allocation, stronger conversion, and consistent revenue gains.
I also care deeply about people. I love inspiring teams, partners, and the industries we work in, because empowering others is at the core of how I lead.
And yes, I love a flippin’ good coffee too ;-)
Phill Postill
Strategic Creative Director
I’m commercially-minded brand strategist who helps B2B businesses turn what they do into a proposition the market understands, believes, and buys. With 20+ years spanning brand development, web, video, design, and creative leadership, I bridge the gap between strategy and execution, building brands that do more than look good. They convert, scale, and protect margin.
As a founding member of Methods, I lead end-to-end brand buildouts with a sharp focus on commercial outcomes: positioning, messaging architecture, differentiation, category cues, and the customer journey from first touch to signed contract. I bring structure to ambiguity, getting under the skin of a business to uncover what’s valuable, what’s unique, and what needs to change to win.
I’m hands-on and detail-driven, but always anchored to the bigger picture: how the proposition lands, how the offer is packaged, how teams sell it, and how the brand performs across every channel and touchpoint, online and offline. B2B brand execution is tough, and that’s exactly where I thrive: aligning stakeholders, translating commercial intent into clear direction, and guiding best-in-class teams to deliver work that drives measurable growth and long-term brand equity.
I use research, design thinking, and rigorous planning to help leadership teams make confident decisions, navigate change, and build brands, experiences, and assets that create trust, reduce friction in the sales process, and accelerate go-to-market.
Frequently Asked Questions
How do you fit with our current marketing team?
Our role is to support your marketing team by clearing away the uncertainty, noise and fuzz that can often overwhelm their duties. Through clarity and direction, we’ll help your people and teams achieve incredible things.
What are your strengths?
We’re a team of marketing specialists that combines commercial marketing strategies with brand architecture, all based on real-time marketplace data. We focus on quality over quantity, which is why we only onboard and manage 4 clients at any one time. You achieve a strong ROI through in-depth analysis and truly tailored guidance and we are dedicated to you, not 15 different clients.
How much investment do we require to work with Methods?
This is about you. Not us.
Your future desire ->
Define your success metrics ->
How valuable are those ‘success’ metrics to you and your business?
Our value is based on the value you want to bring to your business via our dedicated b2b marketing experience.
Your future desire ->
Define your success metrics ->
How valuable are those ‘success’ metrics to you and your business?
Our value is based on the value you want to bring to your business via our dedicated b2b marketing experience.
