4+1 = Impact
Social Impact
At Methods, we keep our client roster intentionally small so we can do exceptional work. When we’re at full capacity with four paying B2B clients, we commit our own time and profit to support one charity or social impact organisation — pro bono — with a marketing, communications, brand and go-to-market strategy.
That’s our 4+1 model. Four paying clients fuel one purpose project. Real work, real outcomes, zero invoice.
How 4+1 works
1
We fill our four seats
We work with up to four active B2B clients at any one time.
2
We select one purpose partner
A UK charity or social enterprise with a clear mission and a challenge we can truly help to solve.
3
We deliver a defined programme
A focused, time-bound scope (typically 6–12 weeks) with measurable milestones.
4
We build capability, not dependency
We leave your team with tools, templates, training, and a practical roadmap.
+1 means no fee, no watered-down service, and no second-class queue. It’s the same Methods team — just pointed at impact.
What we offer (typical scope)
Brand clarity: proposition, messaging, tone of voice, visual refinement
Go-to-market plan: channels, content themes, audience mapping, campaign calendar
Website & content: page structure, copywriting, SEO foundations, signature assets
Comms toolkit: key messages, FAQs, press notes, stakeholder packs, social playbooks
Measurement: simple dashboards, practical KPIs, and a plan to track what matters
If that sounds like you, scroll to Apply for 4+1 below.
Case Study: 4+1 IN ACTION
FiND empowers people with severe autism and severe learning disabilities to live with greater independence, purpose, and dignity through person-centred day opportunities.
Our starting point
FiND needed a clearer story and a confident way to “bang the drum” about its services to families, carers, local authorities, and the wider community.
What we delivered
Brand & proposition workshop with trustees and the frontline team
A refreshed brand narrative and messaging that honour the people they support
A new visual identity and accessible design system
A pragmatic go-to-market strategy spanning website, local outreach, and partnerships
A communications toolkit for staff and volunteers
What changed
Increased clarity and confidence in describing FiND’s impact
Stronger recognition with referrers and local partners
Consistent, dignified language across all channels
A practical plan to sustain awareness without adding headcount
“Methods helped us find our voice. The team listened, understood our world, and gave us tools we can use every day.”
Louise Thompson
Director of Services
4+1
Frequently Asked Questions
Is it really free?
Yes. 4+1 projects are fully funded by Methods — our time, our cost.
Do you accept referrals?
Absolutely. If you work with or know a charity that fits, please introduce us.
What if we’re outside the UK?
Right now we prioritise UK organisations for practical collaboration and impact tracking.
Apply for 4+1
Tell us about your organisation and the challenge you want to tackle:
- Who you serve and where
- The outcome you need in the next 3–6 months
- Your current comms/marketing setup (people, channels, tools)
- Any safeguarding or consent considerations
