Non-Executive B2B Director
When businesses grow, the plan often gets written, presented, and quietly ignored.
Good intentions get replaced by urgent tactics. The board nods things through. Marketing spend increases, but clarity and return do not. Sales and marketing drift. The go-to-market strategy becomes “busy” rather than “effective”.
That’s where we come in.
As your Non-Executive Director, Methods exists to protect the plan, sharpen the thinking, and hold the board accountable to outcomes. We are not there to rubber-stamp decisions. We are there to challenge, test, and ensure your go-to-market strategy is right for your market, and that execution is delivering real impact.
A Non-Exec that keeps you true to the plan
A good Non-Executive Director asks better questions than everyone else in the room, then makes sure the answers turn into action.
We bring an independent pair of eyes outside the business, with board-level experience and a commercial approach that focuses on what matters: proposition, go-to-market, performance, and accountability.
With over 20 years of strategic board experience across the team, we help leadership groups grow in the right way. Not the “fast and skip steps” way. The sustainable way to compound. Methods.
What we will challenge
(and why it works)
GTM clarity
Are you genuinely clear on who you serve, what you solve, and why you are the best choice?
Return on marketing and sales activity
Which tactics are producing qualified demand, and which are just noise?
Execution discipline
Are actions tied to the plan, owners, timelines, and measures of success?
Board decision quality
Are decisions being made with evidence and customer reality, or comfort and habit?
Accountability culture
Are targets tracked, discussed, owned, and delivered, or explained away?
Where we add value
You get a board member who keeps things commercial, focused, and honest.
What it looks like in practice
This is not “a quarterly chat and a pat on the back”.
Typical engagement includes:
Your Non-Exec onboarding process
We learn what you are trying to achieve, what is currently in the way, and whether this is the right fit. No fluff, just a straight conversation.
1
We review your current plan, GTM performance, investment, reporting, and decision-making rhythm. We identify where drift happens and where the biggest commercial leverage sits.
2
We align on what matters now and what matters next. Clear objectives, clear owners, clear measures. This is where the board stops guessing and starts governing.
3
We embed an accountability rhythm, challenge decisions as they arise, and keep the business moving towards its targets with less noise and more impact.
4
Who this is for
This service is typically a fit for B2B businesses where:
